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Work & design concepts
See the thinking.
See the possibilities.
Explore completed client work and original design concepts. The concepts below are illustrative examples, clearly distinguished from completed projects.
Completed client project
Armstrong’s ATM LLC
Logo design. Website build. Facebook page setup.
Serrano & Sons Media completed the logo design, website build and Facebook page setup for Armstrong’s ATM LLC, a Connecticut ATM-placement business.
The project brought together a business identity, a website and a Facebook business page.
A clearer first impression.
Explain the service. Show useful proof. Make the next step simple.
Concept · Website
A clearer local-service homepage.
The brief: Help a visitor understand a service and find the next step quickly.
The design: One clear message, a prominent inquiry action, and three useful information paths.
Why it matters: The layout reduces competing choices and makes essential information easier to scan.
Discuss a website like this ↗Concept · Social content
One brand.
Three useful messages.
The brief: Give a small business a coherent content series without repeating the same sales pitch.
The design: An educational idea, an explanation of the process, and a clear invitation to inquire.
Why it matters: A shared visual system connects the posts while each has a distinct job.
Your business name
What you do. Who you help. Where you work.
PROFILE CONCEPT • NOT A LIVE ACCOUNT
Concept · Page setup
A profile with
the basics in place.
The brief: Help a potential customer identify the business and find a contact route.
The design: Consistent identity, a concise description, and obvious service, website, and contact information.
Why it matters: Visitors should not need to search through old posts to learn what a business does.
Your next step
Let’s make your business
easier to choose.
Tell us where you are now and what you want to improve.
Discuss your project